Personal Branding Course program

[lwptoc hierarchical=”1″ numeration=”decimalnested” itemsFontSize=”100%”]

What you’ll learn in this Personal Branding Course:

Create your own brand
Creating career opportunities
Becoming influential

Create your own brand

Define your current brand
Create your desired brand
Identify your audience

Quantitative analysis

How to use AdWords Keyword Planner to quantify the online marketplace and find keywords to focus on
Practical principles of SEO

Quality analysis

How to use opinion sites, forums and blogs to understand what aspects of our profile that visitors want to know to decide between us and our competitors
Writing content that answers questions from potential customers
Web writing techniques
The language of the web

Competition analysis

Build an online presence assessment grid for our competitors
Benchmarking

Mock-up

Summarize everything discovered with quantitative, qualitative and competitive analysis in a single shareable online environment
Communicate the project to stakeholders, graphic designers, programmers and all other figures involved not in an abstract way but with a working draft but easy to edit
Get started with Google Sites New
Introduction to Balsamiq

Marketing and positioning your brand

Create a strategy
Spread your personal brand
Manage your online reputation
Show authenticity
Create the perfect presentation speech

LinkedIn for personal branding

Create the perfect profile
Create the network of relevant connections
Create content to improve authority
Finding a job

Conclusions

Next steps

This and more with our Personal Branding course!

Recipients

The Personal Branding course is aimed at people who are authoritative in their field or looking for work who want to maximize the effectiveness of their online presence.